Meet the Founder
My name is Alex Pacheco, I am a savvy and highly personable professional based in the Washington, DC area. With a strong background in Marketing and Sales, I have developed a profound appreciation for the power of social media in fostering authentic relationships and building vibrant communities around businesses.
My creative eye and lifelong passion for art and design inspired me to start BrandBoost. Through this platform, I aim to empower small brands and businesses to enhance their digital presence and engage meaningfully with their audiences. My mission is to connect YOUR vision with effective, personalized strategies that drive impact and growth.
OUR VISION
At BrandBoost, our vision is to elevate small brands and businesses by enhancing their digital presence. We blend creativity with strategic insight to deliver impactful, customer-centric content that resonates with your audience. I am dedicated to nurturing your brand's success as if it were my own, through encouraging authentic connections and delivering innovative solutions.
OUR EXPERTISE
Social Media Management
The strategic creation, scheduling, and monitoring of content across social platforms to engage your audience and enhance your brand’s online presence. With today’s fast-paced digital landscape, effective social media management is crucial for cultivating customer relationships, increasing brand visibility, and driving growth.
Social Media Audit
A comprehensive evaluation of your brand's current social media presence and performance. We analyze your accounts across various platforms to assess their alignment with your business goals, identify areas for improvement, and uncover opportunities for growth.
Organic Social Media
Organic social is any social media activity without a paid promotion. It is free content that builds an authentic community, drives brand awareness, and provides customer service.
Content Creation
Eye-catching, creative content that provides value to your target audience. Examples include graphics, short-form videos, and written content.
Web Design
We create modern, visually appealing, and user-friendly websites. A well-designed website not only enhances your online presence but also improves usability, drives conversions, and reflects your brand's identity, helping you stand out in a competitive digital landscape.
Graphic Design
We combine creativity and technology to help your brand or business establish your identity while engaging with your audience. We use typography, imagery, color, and layout to create visually appealing designs for various mediums.
Copywriting
We creating compelling written content that engages your audience and drives action. In social media management, effective copywriting involves crafting attention-grabbing posts and persuasive captions that resonate with your target audience. By capturing your brand's voice, we develop content that encourages interaction and enhances your online presence.
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We received quite a bit of information from Brandboost in an organized and well-thought social media audit. We are now able to breakdown how we approach social media in general, and also differentiate as needed on the various platforms in terms of formatting, using (or not using) hashtags, highlights, stories, polls, and other strategies.
— Eric Stern, Owner at Casual Adventure
“
Alex had an amazingly personal and tailored approach. Our meetings consisted of conversations that truly explored our needs, questions, and expectations while keeping cost and time lines in mind. Once we decided to move forward, communication was quick, concise, professional, and action driven.
― Eric Stern, Owner at Casual Adventure
EXPERIENCE
Platforms
We are proficient in a range of platforms that allow us to craft personalized, engaging content tailored to your audience. By leveraging these tools, we develop customizable strategies designed to effectively enhance your brand's digital presence.
Canva & CapCut | HubSpot |
Adobe Creative Suite | Metricool |
Hootsuite | CRM Software |
Social Media Platforms: Instagram, Facebook, TikTok, Pinterest, LinkedIn | Honeybook |
Industries
BrandBoost collaborates with small to medium-sized businesses across a variety of industries. Below are a few sectors in which our founder has significant experience:
Fashion | Restaurants & Bars |
Beauty | Health & Wellness |
Retail | Tech/SaaS |
Certifications
Our founder is dedicated to continuous learning to deepen skills and expertise in this field. Our focus is on connecting your vision with effective strategies that provide value and promote sustainable growth for your business. Below are a few examples of certifications I have earned to support this commitment:
Social Media Certified I & II, HubSpot Academy | Content Marketing, HubSpot Academy |
Digital Marketing, HubSpot Academy | Social Media Marketing: Strategy & Optimization, LinkedIn Learning |
Content Creation: Strategy & Tools, LinkedIn Learning | |
SEO: Keyword Strategy, LinkedIn Learning |